Even with all the technology we have today, the business card still endures. It serves as the mini-billboard ad representing your business well after you meet someone and go your separate ways. The right look and feel can often make or break your potential opportunity for business in the future.
After 20 + years in the advertising and design business, I’ve seen many a resumé come by my desk. Some good and some not so good. Here are some tips primarily for the creative side of the world. Yes, some of these tips could apply to other industries, but these are aimed at the designers, art directors and copywriters looking to create or tune up their presentation.
Just recently, I was interviewed by Dave Hile from Hile Design. It gives you a chance to get a little more background on me and my career. Hope you enjoy it.
Borrowed interest–not a new concept in the world of advertising and marketing, but many times an effective one. It can work well with topical issues like global warming or people like the Paris Hilton celebutant crowd for advertising applications. Often times the effect is short-lived and peters out about as fast as it came in.
Just released: a new wine label for Brian Arden Wines. This particular logo redesign was part of an overall branding and identity project for Damion Hickman Design.