Archive For February, 2010

So you want to be a logo designer.

So you want to be a logo designer.

In the last couple of years, there seems to be a major surge of fledgling logo designers making their way into the design community. What with so many logo inspiration sites popping up every week and some really wonderful logo design books out there, it’s hard to believe that this rather small, sub-culture of graphic…

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Graphic design and marketing. Wearing both hats.

Graphic design and marketing. Wearing both hats.

Recently, I’ve heard the question, does a graphic designer need to have an understanding of marketing? Well, quite simply – yes. If you don’t have an understanding of how to market, whether it’s a packaging design, a promotional message or a website, you can’t adequately direct someone to take action – or even care, from interacting…

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