Last week, a rather spirited discussion arose after there was an announcement by Chris Brogan saying that he was looking into launching a design contest on 99designs. Well, needless to say, a handful of designers were quick to react and try and educate Mr. Brogan about their surprise and disapproval of such an idea. After much back and forth, Chris posts the question, “Designers: so besides cost, educate a business person why one beats the other. Blog your answers? I’ll link to a few in my post.” It’s interesting that he would ask this question, because it appears that this isn’t readily apparent to the average business owner. Well, I am here to help.