Branding

Graphic design and marketing. Wearing both hats.

Graphic design and marketing. Wearing both hats.

Recently, I’ve heard the question, does a graphic designer need to have an understanding of marketing? Well, quite simply – yes. If you don’t have an understanding of how to market, whether it’s a packaging design, a promotional message or a website, you can’t adequately direct someone to take action – or even care, from interacting…

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The Lions Club’s new vision.

The Lions Club’s new vision.

I just completed a logo and illustration for the organization, Lions Club International. As in my case, you are probably familiar with the name, but not always up to speed with who they are or what they do. Every time you drive into a new city, you’ll see the LCI seal on the community’s Chamber…

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I’d like to be, under the sea…

I’d like to be, under the sea…

About four years ago, I got involved in a project that I had little knowledge would work its way into such vital importance. With so many green issues coming into the news these days, it’s hard to keep up with everything. With this, I had an opportunity to give back to the community and help…

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