Business

Graphic design and marketing. Wearing both hats.

Graphic design and marketing. Wearing both hats.

Recently, I’ve heard the question, does a graphic designer need to have an understanding of marketing? Well, quite simply – yes. If you don’t have an understanding of how to market, whether it’s a packaging design, a promotional message or a website, you can’t adequately direct someone to take action – or even care, from interacting…

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How to find the right illustrator.

How to find the right illustrator.

This is a subject that I can share a unique perspective on (pun intended). I have worked on both sides of this particular fence, as an art director hiring illustrators and as an independent illustrator working with design firms and ad agencies for many years. I certainly know what it’s like to sift through source…

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The client that got away. Or was it?

The client that got away. Or was it?

At least once a week I ride by this corporate business park building, with a great big logo on the side of it. It’s not a great logo either. It’s not even good. In fact, it’s lame. Every time I look at it, I cringe and think what could have been. That logo could have…

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Life, balance, and your business outlook.

Life, balance, and your business outlook.

In the design realm, there are a lot of ‘how-to’ articles written all the time about blogging tips, social networking, Photoshop techniques and the like, but not a lot on keeping a little balance in your life. It’s great to keep up with the ever increasing pace of our industry, but what about you?

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