Career

Revamping the analog portfolio case.

Revamping the analog portfolio case.

Every once is awhile, you need to take a little inventory of the old portfolio. Usually, it happens whenever you get ‘forced’ to do it with an upcoming client meeting or an interview. You find the trusty book in your office or studio and gently blow the dust off of it and thumb through the…

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Make the ordinary special.

Make the ordinary special.

This past week I was able to visit the LeMay Automotive Museum in Tacoma, Washington during my family vacation. It is home to the world’s largest individual collection of cars in the U.S. and was started way back in 1946 by Harold LeMay, an entrepreneur and business man. For those of us that are into…

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So you want to be a logo designer.

So you want to be a logo designer.

In the last couple of years, there seems to be a major surge of fledgling logo designers making their way into the design community. What with so many logo inspiration sites popping up every week and some really wonderful logo design books out there, it’s hard to believe that this rather small, sub-culture of graphic…

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Graphic design and marketing. Wearing both hats.

Graphic design and marketing. Wearing both hats.

Recently, I’ve heard the question, does a graphic designer need to have an understanding of marketing? Well, quite simply – yes. If you don’t have an understanding of how to market, whether it’s a packaging design, a promotional message or a website, you can’t adequately direct someone to take action – or even care, from interacting…

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The client that got away. Or was it?

The client that got away. Or was it?

At least once a week I ride by this corporate business park building, with a great big logo on the side of it. It’s not a great logo either. It’s not even good. In fact, it’s lame. Every time I look at it, I cringe and think what could have been. That logo could have…

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