Design

Revamping the analog portfolio case.

Revamping the analog portfolio case.

Every once is awhile, you need to take a little inventory of the old portfolio. Usually, it happens whenever you get ‘forced’ to do it with an upcoming client meeting or an interview. You find the trusty book in your office or studio and gently blow the dust off of it and thumb through the…

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Graphic design and marketing. Wearing both hats.

Graphic design and marketing. Wearing both hats.

Recently, I’ve heard the question, does a graphic designer need to have an understanding of marketing? Well, quite simply – yes. If you don’t have an understanding of how to market, whether it’s a packaging design, a promotional message or a website, you can’t adequately direct someone to take action – or even care, from interacting…

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