I’ve touched on this subject before, but I thought maybe a refresher was in order. Keeping a sketchbook around for jotting down ideas, pasting in notes or otherwise affixing your thoughts into a hardbound repository is an excellent habit to get into. It helps you organize your concepts, works out the visual cues and lets you refer to ideas that may be appropriate for your current project. Most of all, it gives your brain a rest so you can work on more pressing things, like finding your car keys.
Check out my latest interview on Jeff Andrew’s Design Inspiration blog, a showcase of logo designers, illustrators and other types of wonderful creative folks.
A few months ago, I got a call from a rather large agency to create a character for some upcoming ad & POS materials. Their client was a chain of restaurants that had plans to introduce shrimp into their menu, where they had traditionally had other regular fare. After some standard negotiations, we were up and rolling.
Just recently, I got the opportunity to work on something that seems pretty insignificant, but turned out to be really fun.