Sketching

Logo design and the art of sketching.

Logo design and the art of sketching.

The importance of sketching well in the creative field–especially logo design, couldn’t be stressed enough. Being able to visualize your concepts and have them translate to your clients and colleagues is a beneficial asset to you and your team–and that’s well before you show them your finished work.

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Drawn into a corner.

Drawn into a corner.

A few months ago, I got a call from a rather large agency to create a character for some upcoming ad & POS materials. Their client was a chain of restaurants that had plans to introduce shrimp into their menu, where they had traditionally had other regular fare. After some standard negotiations, we were up…

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