I’ve touched on this subject before, but I thought maybe a refresher was in order. Keeping a sketchbook around for jotting down ideas, pasting in notes or otherwise affixing your thoughts into a hardbound repository is an excellent habit to get into. It helps you organize your concepts, works out the visual cues and lets you refer to ideas that may be appropriate for your current project. Most of all, it gives your brain a rest so you can work on more pressing things, like finding your car keys.
Here’s a time lapse of a recent logo illustration I’ve done that includes a mother kangaroo with an infant in her pouch.
Summer’s here and man, is it hot! Here’s a newly-inspired piece I just completed, called ‘Sound garden’. It’s getting to be that time of year when the summer flowers are blooming in gardens everywhere.
This is a subject that I have been meaning to write about for a long time. I often get asked about my concepting process and the steps involved to creating a good logo design. One thing I cannot stress enough is getting your ideas down on paper.
The importance of sketching well in the creative field–especially logo design, couldn’t be stressed enough. Being able to visualize your concepts and have them translate to your clients and colleagues is a beneficial asset to you and your team–and that’s well before you show them your finished work.