With the constant stream and endless supply of logo inspiration available on the web and in print these days, it’s easy to get overwhelmed. Like a kid in a candy store, there is almost too much to consider. Tons of inspirational reference, dozens of tutorials and scores of how-to articles all too willing to help you out of your creative hole. What you need is some inspirational detox.
This is a subject that I have been meaning to write about for a long time. I often get asked about my concepting process and the steps involved to creating a good logo design. One thing I cannot stress enough is getting your ideas down on paper.
The importance of sketching well in the creative field–especially logo design, couldn’t be stressed enough. Being able to visualize your concepts and have them translate to your clients and colleagues is a beneficial asset to you and your team–and that’s well before you show them your finished work.
Even with all the technology we have today, the business card still endures. It serves as the mini-billboard ad representing your business well after you meet someone and go your separate ways. The right look and feel can often make or break your potential opportunity for business in the future.
It seems lately that there is a real interest in the ‘analog’ skill of hand lettering. Even though the digital design world’s best type designers are always improving the many styles and ligature options that today’s fonts can offer, there is always a need for something less refined, less clean and tidy—you know, real.
