Techniques

Logo design and the art of sketching.

Logo design and the art of sketching.

The importance of sketching well in the creative field–especially logo design, couldn’t be stressed enough. Being able to visualize your concepts and have them translate to your clients and colleagues is a beneficial asset to you and your team–and that’s well before you show them your finished work.

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The comeback of the lettering brush.

The comeback of the lettering brush.

It seems lately that there is a real interest in the ‘analog’ skill of hand lettering. Even though the digital design world’s best type designers are always improving the many styles and ligature options that today’s fonts can offer, there is always a need for something less refined, less clean and tidy—you know, real.

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