The importance of sketching well in the creative field–especially logo design, couldn’t be stressed enough. Being able to visualize your concepts and have them translate to your clients and colleagues is a beneficial asset to you and your team–and that’s well before you show them your finished work.
Even with all the technology we have today, the business card still endures. It serves as the mini-billboard ad representing your business well after you meet someone and go your separate ways. The right look and feel can often make or break your potential opportunity for business in the future.
It seems lately that there is a real interest in the ‘analog’ skill of hand lettering. Even though the digital design world’s best type designers are always improving the many styles and ligature options that today’s fonts can offer, there is always a need for something less refined, less clean and tidy—you know, real.
Another lettering assignment. This time it’s for a new vintner with the name of Zelos. The name ‘Zelos’, or Zelus in Greek mythology personifies dedication, emulation, eager rivalry, envy, jealousy, and zeal. The English word “zeal” is derived from his name. So, I had a chance to really interpret the name with the character of…
‘How’d you do that?’ is a common response when someone sees my logo lettering samples for the first time. It seems in this modern world with thousands of fonts available to anyone on a computer, we’ve lost some of the ‘old school’ skills of hand work. And it seems to be coming back.
A few weeks ago, I was flipping through some files and I came upon a comp I had done for a logo project.