Tips and tricks

Hand-drawn logo work found in my garage.

Hand-drawn logo work found in my garage.

The more things change, the more they stay the same. It’s hard to believe that sometimes. Over the weekend, I was cleaning out some old boxes from my garage attic and stumbled upon some of my old logo design archives. Various cool artwork and stuff that I’ve hung on to for the sake of nostalgia…

Continue Reading

Revamping the analog portfolio case.

Revamping the analog portfolio case.

Every once is awhile, you need to take a little inventory of the old portfolio. Usually, it happens whenever you get ‘forced’ to do it with an upcoming client meeting or an interview. You find the trusty book in your office or studio and gently blow the dust off of it and thumb through the…

Continue Reading

Make the ordinary special.

Make the ordinary special.

This past week I was able to visit the LeMay Automotive Museum in Tacoma, Washington during my family vacation. It is home to the world’s largest individual collection of cars in the U.S. and was started way back in 1946 by Harold LeMay, an entrepreneur and business man. For those of us that are into…

Continue Reading

So you want to be a logo designer.

So you want to be a logo designer.

In the last couple of years, there seems to be a major surge of fledgling logo designers making their way into the design community. What with so many logo inspiration sites popping up every week and some really wonderful logo design books out there, it’s hard to believe that this rather small, sub-culture of graphic…

Continue Reading

Graphic design and marketing. Wearing both hats.

Graphic design and marketing. Wearing both hats.

Recently, I’ve heard the question, does a graphic designer need to have an understanding of marketing? Well, quite simply – yes. If you don’t have an understanding of how to market, whether it’s a packaging design, a promotional message or a website, you can’t adequately direct someone to take action – or even care, from interacting…

Continue Reading

How to find the right illustrator.

How to find the right illustrator.

This is a subject that I can share a unique perspective on (pun intended). I have worked on both sides of this particular fence, as an art director hiring illustrators and as an independent illustrator working with design firms and ad agencies for many years. I certainly know what it’s like to sift through source…

Continue Reading