Leighton Hubbell - Illustrative Designer

About four years ago, I got involved in a project that I had little knowledge would work its way into such vital importance. With so many green issues coming into the news these days, it's hard to keep up with everything. With this, I had an opportunity to give back to the community and help out a worthy cause—ocean conservation.

The company, Fashionfish, gives a portion of the proceeds from the sale of these garments to organizations educating the public about ocean conservation and sustainable seafood issues. Each of the designs takes some of our unusual and interesting ocean life and puts a silly spin on their names. This not only educates children on the huge range of species in the big, blue sea, but gives them something fun to wear. And everything is slated to be printed on organic cotton with water-based inks.

So far, the clothing is available on the Fashionfish website, and some select retailers. Soon, we'd like to try and get in with some of the wonderful aquariums located around the country. At the present time, there are about a dozen different designs. With a little luck and nationwide interest in everything green, maybe our little cause can help make a difference.