branding

Graphic design and marketing. Wearing both hats.

Graphic design and marketing. Wearing both hats.

Recently, I’ve heard the question, does a graphic designer need to have an understanding of marketing? Well, quite simply – yes. If you don’t have an understanding of how to market, whether it’s a packaging design, a promotional message or a website, you can’t adequately direct someone to take action – or even care, from interacting…

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