business

Graphic design and marketing. Wearing both hats.

Graphic design and marketing. Wearing both hats.

Recently, I’ve heard the question, does a graphic designer need to have an understanding of marketing? Well, quite simply – yes. If you don’t have an understanding of how to market, whether it’s a packaging design, a promotional message or a website, you can’t adequately direct someone to take action – or even care, from interacting…

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Life, balance, and your business outlook.

Life, balance, and your business outlook.

In the design realm, there are a lot of ‘how-to’ articles written all the time about blogging tips, social networking, Photoshop techniques and the like, but not a lot on keeping a little balance in your life. It’s great to keep up with the ever increasing pace of our industry, but what about you?

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Drawn into a corner.

Drawn into a corner.

A few months ago, I got a call from a rather large agency to create a character for some upcoming ad & POS materials. Their client was a chain of restaurants that had plans to introduce shrimp into their menu, where they had traditionally had other regular fare. After some standard negotiations, we were up…

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