In recent months, there have been quite a few bootstrap startups and corporate entities trying out the latest trend of crowdsourcing their logo design, but this one really got my goat (or bison as it were). With America’s struggling economy and our country’s efforts to get things on the road to recovery, this particular situation was more than a little of a fumble and an oversight on the part of the U.S. Department of the Interior.
Last week, a rather spirited discussion arose after there was an announcement by Chris Brogan saying that he was looking into launching a design contest on 99designs. Well, needless to say, a handful of designers were quick to react and try and educate Mr. Brogan about their surprise and disapproval of such an idea. After much back and forth, Chris posts the question, “Designers: so besides cost, educate a business person why one beats the other. Blog your answers? I’ll link to a few in my post.” It’s interesting that he would ask this question, because it appears that this isn’t readily apparent to the average business owner. Well, I am here to help.
Catch my latest interview about the issues regarding the effects of crowdsourcing on business and design. It’s all there in Jason Gramke’s blog article, The 30 Dollar Logo Contest. Give it a read.
Hunting far and wide for the right logo designer is not an easy task. With so many crowdsourcing sites offering anything from logo design to websites, the possibilities for cheap and easy labor seem virtually endless. The opportunity to get a logo design for under $350.00 is tempting, but at what cost? What may seem like a great deal, often has another side to it.
