I’ve touched on this subject before, but I thought maybe a refresher was in order. Keeping a sketchbook around for jotting down ideas, pasting in notes or otherwise affixing your thoughts into a hardbound repository is an excellent habit to get into. It helps you organize your concepts, works out the visual cues and lets you refer to ideas that may be appropriate for your current project. Most of all, it gives your brain a rest so you can work on more pressing things, like finding your car keys.
The importance of sketching well in the creative field–especially logo design, couldn’t be stressed enough. Being able to visualize your concepts and have them translate to your clients and colleagues is a beneficial asset to you and your team–and that’s well before you show them your finished work.
