This is a subject that I can share a unique perspective on (pun intended). I have worked on both sides of this particular fence, as an art director hiring illustrators and as an independent illustrator working with design firms and ad agencies for many years. I certainly know what it’s like to sift through source book after source book, scouring every page trying to find the right style–all on an insurmountable deadline.
Just recently, I was interviewed by Dave Hile from Hile Design. It gives you a chance to get a little more background on me and my career. Hope you enjoy it.
A few months ago, I got a call from a rather large agency to create a character for some upcoming ad & POS materials. Their client was a chain of restaurants that had plans to introduce shrimp into their menu, where they had traditionally had other regular fare. After some standard negotiations, we were up and rolling.