Every once is awhile, you need to take a little inventory of the old portfolio. Usually, it happens whenever you get ‘forced’ to do it with an upcoming client meeting or an interview. You find the trusty book in your office or studio and gently blow the dust off of it and thumb through the work. Hopefully, you can find stuff that needs a little update and replace it with some new pieces. Many times though, I have looked at the case or book and thought that it might be time for a new look, you know, give it a bit more – oomph. And, unfortunately, it usually gets put off until the next time you have to get it out – reminding you once again.
In the last couple of years, there seems to be a major surge of fledgling logo designers making their way into the design community. What with so many logo inspiration sites popping up every week and some really wonderful logo design books out there, it’s hard to believe that this rather small, sub-culture of graphic design is becoming so popular. Here are some tips on starting a career.