With all the madness the design community has endured with the pilfering of my and others’ work in recent months, the thought inspired me to create a poster.
Recently, I’ve heard the question, does a graphic designer need to have an understanding of marketing? Well, quite simply – yes. If you don’t have an understanding of how to market, whether it’s a packaging design, a promotional message or a website, you can’t adequately direct someone to take action – or even care, from interacting with your design. Now, don’t get me wrong. I’m just like any other red-blooded creative guy, ready to run away screaming at lengthy PowerPoint decks and dozens of statistics-laden spreadsheets. But, there is definitely some use to all that drab information, and you just need to know how to process it in your own way. It’s marketing on your own terms.
Got word today that my Facebook Fan page has been showcased on the new blog Illustration Pages, which highlight the Facebook pages of visual artists from around the globe. I invite you to take a look.