It seems lately that there is a real interest in the ‘analog’ skill of hand lettering. Even though the digital design world’s best type designers are always improving the many styles and ligature options that today’s fonts can offer, there is always a need for something less refined, less clean and tidy—you know, real.
‘How’d you do that?’ is a common response when someone sees my logo lettering samples for the first time. It seems in this modern world with thousands of fonts available to anyone on a computer, we’ve lost some of the ‘old school’ skills of hand work. And it seems to be coming back.