Icons have been around for a very long time. You can probably trace back some of the original icons back in to the Egyptian hieroglyphics. And just like today, they all represent specific concepts and information. They can give you directions, highlight information, tell you what something is and in some cases, even keep you from seriously hurting yourself.
This is a subject that I can share a unique perspective on (pun intended). I have worked on both sides of this particular fence, as an art director hiring illustrators and as an independent illustrator working with design firms and ad agencies for many years. I certainly know what it’s like to sift through source book after source book, scouring every page trying to find the right style–all on an insurmountable deadline.
Check out my latest interview and see some new logo work on Jacob Cass’ LogoDesignerBlog.
Hunting far and wide for the right logo designer is not an easy task. With so many crowdsourcing sites offering anything from logo design to websites, the possibilities for cheap and easy labor seem virtually endless. The opportunity to get a logo design for under $350.00 is tempting, but at what cost? What may seem like a great deal, often has another side to it.
Even with all the technology we have today, the business card still endures. It serves as the mini-billboard ad representing your business well after you meet someone and go your separate ways. The right look and feel can often make or break your potential opportunity for business in the future.
