A Florida high school that is now being sued by the Chrysler corporation for illegally using the well-known Dodge Ram mark for their school mascot. It would have been cheaper to use a designer – really.
There you are. You’re ready to start your own thing, hang your shingle and be your own boss. You’ve finally got everything in place and you need to have a logo designed, put it on the website, business cards, etc. And get your logo trademarked.
Borrowed interest–not a new concept in the world of advertising and marketing, but many times an effective one. It can work well with topical issues like global warming or people like the Paris Hilton celebutant crowd for advertising applications. Often times the effect is short-lived and peters out about as fast as it came in.
